O'Maree Adderly

Creative

MRKT DEUX & RHUDE
Art Direction

MRKT DEUX & ALYX
Art Direction

At MRKT DEUX, I art directed two visually captivating short films, using storytelling to showcase new merchandise and highlight the brand’s latest arrivals. These films were seamlessly integrated into display ads, social media campaigns, and in-store displays. By crafting a compelling narrative, I ensured the content resonated with the audience, elevating brand identity and driving customer engagement across multiple platforms.

4 Ocean
Narrative & Video Production

For 4ocean, I was commissioned to create a 30-second campaign film aimed at deepening awareness of the brand’s mission. With an emphasis on emotional resonance, the piece juxtaposes the beauty of marine life with the harsh realities of pollution. Through striking visuals and a direct call to action, the video invites viewers to take part in the urgent, collective effort to protect our oceans.

Éstudio Orgánico
Creative Direction

Inspired by Éstudio Orgánico’s ethos, I envisioned a look book that was visually lush, and vibrant. Aligning closely with the brand's core value of sustainability, I explored scenic locations in Oregon to pay homage to nature while accentuating the showcased modular garment. To capture the essence of this project, I meticulously crafted a vision board to guide and enhance my styling and photography direction.

“BOYHOOD”
35 MM, 2020
Photography

“BOYHOOD” is a tender visual study of brotherhood among Black men, unfolding against the golden hues of an upstate New York autumn. Captured on 35mm film, the series evokes a sense of warmth, ease, and quiet strength; honoring moments of stillness, joy, and connection shared.

Technical

Machus
Email Marketing

At MACHUS, I implemented targeted email and SMS marketing campaigns to promote new arrivals, sales, and key customer touch points. Leveraged AI-driven automated email sequences to enhance customer service and engagement, ensuring timely follow-ups with shoppers. This strategy successfully nurtured customer relationships, increased repeat purchases, and strengthened brand loyalty.

Sweetgreen
Soicial Campaign Strategy

For Sweetgreen, I developed a dynamic social media campaign. The strategy leveraged interactive content, user-generated campaigns, and engagement-boosting initiatives, including the ‘Green Bowl Challenge’ and ‘Sustainability Hero Contest.’ Through contests, seasonal activations, and community-driven content, the campaign aimed to enhance online and in-store traffic while reinforcing Sweetgreen’s commitment to sustainability and healthy living.

KEEN Footwear
Consumer Journey Profile

For Keen, I conducted a comprehensive digital ecosystem evaluation, analyzing their online presence, customer journey, and digital marketing effectiveness. Assessed website performance, social media strategy, and e-commerce integration to identify opportunities for growth and optimization. Provided strategic recommendations to enhance digital engagement, streamline user experience, and strengthen KEEN’s online brand presence.

Good Will Industries
Social Campaign Strategy

For Goodwill, I developed a strategic social media campaign to reposition Goodwill beyond its image as a retail store, emphasizing its impact on job training, placement services, and environmental sustainability. The strategy focused on storytelling, community engagement, and educational content to highlight Goodwill’s contributions to social and environmental causes, reinforcing it’s brand identity as a nonprofit committed to positive change.

About Me

O’Maree Adderly
oradderly@gmail.com
LinkedIn
Substack
Are.na

What I’m listening to:

What I’m reading:

What I’m doing:

Hello!

I am O’Maree Adderly, a buyer and marketer who’s always been obsessed with product, culture, and how people connect with brands. I have 5+ years of experience blending digital strategy, visual storytelling, and consumer insights.

Parable of the Sower by Octavia E. Butler

Education

Master of Science in Marketing
Florida International University
2024

Bachelor of Science in Public Relations, Advertising, and Applied Coomunications
Florida International University
2020

Employment

Merchandise Coordinator
RTRO
2024 — 2025

Digital MArketing Producer
The Contingent
2023 — 2024

Artist-In-Residence — Visual Arts
Creative Futures Collective
2023 — 2023

Retail Operations Manager
Rag & Bone
2022 — 2023

Assistant Buyer
Starboard Group
2020 — 2022

Retail Brand Marketing
MRKT DEUX
2020 — 2020

Digital Marketing Specialist
MiamiDREAM Properties
2018 — 2019

Inventory & Data Entry Intern
The Webster
2017 — 2017

Skills

Art Direction
Campaign Development
Consumer Behavior Analysis
Data Analytics
Digital Marketing
Integrated Communications
Merchandise Planning
Photography
Project Management
SEO & SEM
Visual Storytelling

Exhibitions

“BOYHOOD”
Photography
Soho House Miami
2023

Press

Kappa x Vanessa Beecroft
FLAUNT Magazine
2019

Last Updated 26.06.25